A lifestyle photo or lifestyle video displays the product or service in an environment that tells a story. Rather than a white background on a white platform in the outer space of production magic and light boxes, the product or service is shown in an aspirational setting that our clients would love to see themselves in. The key is relatability with our audience. We see the world around us as a reflection of who we are. Our interests and the people we admire reflect what…Continue Reading “6 Lifestyle photo and video tips to help promote your product or service”